If you were a marketing student, what would you do with Dollar 200. Groups of students from colleges and universities worldwide will be given Dollar 200 to spend on AdWords campaigns for local businesses as part of a Google Online Marketing Challenge.
By the end of the three-week period, students are obligated to provide their local business clients with recommendations to further develop their online marketing plans. While Google clearly benefits from the influx of new business, the goal was really just about creating an interesting teaching and learning opportunity.
Participating students will team in groups of four to six to work with small or local businesses that have Web sites but are not already using AdWords. Two competition reports, one at the start of the three-week period and a second at the campaign's conclusion, are requi
red of participating teams.
red of participating teams. Product marketing manager at Google, hatched the idea after speaking to one of his college professors from his alma mater in Australia. Hunter and his professor kicked off a contest in his class with a similar format to the Online Marketing Challenge. The feedback from the businesses was amazing. They got new business, and didn't realize how easy it was to advertise online.
By the end of the three-week period, students are obligated to provide their local business clients with recommendations to further develop their online marketing plans. While Google clearly benefits from the influx of new business, the goal was really just about creating an interesting teaching and learning opportunity.
